There are already a number of articles on this topic, but I’ve taken a different approach to increasing my profile views from what most people recommend. You can read my strategy below.
How you rank for profile views
A little over a year ago, LinkedIn started to rank users based on their profile views against his or her connections and other employees in his or her company. I saw this as a challenge to become the most viewed person in Prudential Financial, and this is how I did it.
Step 1 – Add connections
There are a lot of ways to added connections on LinkedIn. The easiest way is to import them from your contacts. This can give you a lot or a little number of connections depending on the number of people that you have in your contacts.
After this, the next best way to add connections is by searching for and adding LinkedIn Open Networkers (L.I.O.N.s) to your network. Open networkers (which I am one of) will connect with everyone and anyone on LinkedIn, and there are several benefits in doing this.
Benefits to being a LION:
- The first is that it expands your network, so that you are able to email a lot more people than you normal could.
- The second is that the more connections that you have, the more often you will be found in searches.
- The last is that the more people you connect with, the more likely these people will view your profile, leading to an increase in your profile views.
Also please feel free to connect with me. In order to do this, just go to my LinkedIn page, click “Connect” and add me as a friend. I’ll accept your invitation (probably within 24 hours).
Step 2 – Actively engage your network
The larger your network becomes, the more posts you’ll see from people in your network. While I don’t write posts myself, I often like and comment on posts that others do write. This is another great way to gain profile views. The more places that link to your profile, the more likely you are to get views.
I also like (and sometimes comment on) status updates. When you go to your LinkedIn homepage, you’ll see recent status updates from your connections in the upper right corner. It takes seconds to like or skip these updates, and it’s an easy way to increase your profile on the site.
Step 3 – Update your profile (and SEO)
Most people will find your profile through LinkedIn’s search engine, and others may find it though external search engines (link Google or Bing). The easiest way to make your profile search engine friendly is to add a lot of content. This means filling out your profile in full including the summary section, experience and education sections, as well as making your profile public.
When it comes to search engine optimization, the more content (aka words) that is on your profile page, the better. For instance, my public profile is currently 1,851 words long.
There are other things that you can do to increase your exposure on LinkedIn, but these are what I consider to be the most important.
If you have any questions, please ask them in the comments section below or connect with me via LinkedIn. Thanks!